Plans to change the name of Oxenholme Station to ‘Kendal – The Lake District’, have been rejected by South Lakeland District Council’s economic development committee.
Kendal Tourism Group, a think tank of Kendal hoteliers, traders and South Lakeland District Council officers charged with boosting the town’s tourist traffic, has proposed the change for Oxenholme and asked the committee to give its blessing.
The group believes that changing the station’s name to link Kendal more closely with the Lake District would persuade more tourists to see the town as a holiday destination in its own right.
But Coun. Philip Ball, SLDC member for Oxenholme, appeared before the committee to make an impassioned plea to reject the proposal.
Mr Ball said: “When I first read of this in the Gazette I was most upset, because Oxenholme had had no consultation.
“I have since consulted people in Oxenholme and nobody wants it changing.
Kendal Town Council is upset, the Lakes Line action group is totally opposed and both Conservative and Labour prospective parliamentary candidates are totally opposed to it.
I have yet to come across anybody who is happy with a change of name,” he said, “Oxenholme has its own identity.”
Many councillors voiced their opposition to the move and the committee voted unanimously to reject the name change.
Westmorland Gazette, Tuesday 5 June 2001